The client requested a fresh image for the Hotel Identity. The logo has to symbolize the company’s identity, and it has to be usable for any sort of communication event guaranteeing its recognisability.
My design proposal is inspired by the proximity to the bay and to the ship graveyard. The use of simplify arabic patterns, which, together with the color palette, marine blue and vanilla, stimulate warmth in the brand. The simple typography reflects modernity, while the finely detailed traditional emblem provides balance, giving the brand authority and sofistication.